The four factors that are changing agriculture

Snippet from article posted by Alberta Farmer Express ()

“If you’re not ready to adapt and communicate with the public, you could lose your place in agriculture.

“In agriculture, we tend to hang on to the best of the past,” said Jolene Brown, farmer, author and well-known speaker. “You’ve all heard the phrase, ‘If you always do what you’ve always done, you will get what you’ve always gotten.’

“I disagree. I think if you always do what you’ve always done, then you’ll be out of business.”

There are four ‘Ps’ affecting both producers and their customers: Pace, people, processes, and product, Brown said in a keynote address at the recent Advancing Women Conference…”

(read the full article here!)

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