Snippet from article posted by Rural Roots Canada:

“Assess, Amplify, Advance = Strong Personal Brand

Katherine Surgenor is a Senior Partner with Ogilvy and Mather based in Toronto.  She emphasizes personal branding is the key to rising above the fray and standing out.

“A resume isn’t good enough anymore, and being good at your job is what is expected its ‘table stakes’,” Surgenor says.

As consumers demand more and more information about where their food comes from it’s become imperative for farmers to stand-out and tell the story about what farms look like and how they produce food…”

(read the full article, view videos and listen to audio here!)

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